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Regional Marketing Manager - Trumbull, CT

Company Name:
UnitedHealth Group
Position Type:
Full-time
Position Description:
The Regional Marketing Manager for the Connecticut and New England Health Plans is the primary contact for Health Plan CEO and Sales Management Team to develop strategies and tactical plans to support new products and help drive Membership growth and retention.
Primary Responsibilities:
Work independently in a self-directed way.
Travel for business events and meetings.
Serve as a resource to others.
Key responsibilities include the coordination and management of various projects including:
Leading monthly Internal Marketing Touch Point meetings with Sales Management;
Execution of Broker and Employer Education and Relationship events, inclusive of strategy development, content development, and logistics;
Getting the word out on new products and program launches;
Copy writing for bi-monthly Broker newsletter;
Creation and ideation of state-specific Marketing collateral;
Strategy and implementation of local Marketing sponsorships;
Development of Broker Co-Marketing programs;
Compliance Communication Management;
Renewal Communication needs;
Communications related to Health Insurance exchanges;
Maximizing impact of advertising and media (including social media) campaigns;
Develop Marketing forecasts, estimate costs, and manage program/project budgets, inclusive of prepping invoices for processing;
Marketing Administration:
Ariba, Depot, UIE, DMS (for graphics), Posting materials on Connect to Market, Custom Point, AYS, and .
Requirements
Required Qualifications:
Bachelor's Degree
3+ years of Marketing experience with a mid- to large-sized organization in a Project Management role.
3+ years of experience working directly with senior management VP level and above.
3+ years of experience leading meetings and public speaking.
Microsoft Office proficiency, including an intermediate (or higher) skill level with the ability to develop and design professional PowerPoint presentations.
Superior Writing skills and a keen eye for detail.
Demonstrated Critical Thinking and Analysis skills to develop Marketing forecasts, estimate costs, and manage program/project budgets, inclusive of prepping invoices for processing.
Preferred Qualifications:
Background in the Healthcare or Pharmaceutical Industry.
Careers at UnitedHealthcare Employer & Individual
. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of healthcare. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is
your life's best work. SM
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.

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